2025年7月30日|重要公告

EMJ.LIFE 上線一週年報告｜2025年7月

EMJ.LIFE One-Year Milestone Report｜July 2025

親愛的夥伴與支持者們：

在2024年7月17日，EMJ.LIFE 正式向世界揭開Pet Journey序幕。我們並不只是啟動一個品牌，而是種下一套制度的起點。

Dear partners and supporters,
On July 17, 2024, EMJ.LIFE officially unveiled the beginning of Pet Journey to the world.
What we launched was not merely a brand — it was the starting point of an entire institutional system. 

 

一年，我們經歷了什麼？

過去365天，我們跨越了無數現場與對話，從展覽人潮中累積信任、從制度設計中鍛造信心。這一年，我們參與了五場大型寵物展覽，走過台北、高雄、台中，建立起 PET JOURNEY 平台與 SDGS PASS 系統的第一代原型。

• 累積公益積分：超過 5,000,000 點
• 兌換行為紀錄：超過 9,000 筆 
• 非交易型碳權（NTCC）：累積超過 12.5 噸 CO₂e
   

What did we go through this year?
In the past 365 days, we engaged thousands at exhibitions, earned trust from scratch, and built confidence through system design. We completed five major pet exhibitions across Taipei, Kaohsiung, and Taichung. Together, we launched the first generation of the PET JOURNEY platform and the SDGS PASS system.

• Over 5,000,000 social impact points accumulated 
• More than 9,000 redemption records logged 
• Over 12.5 tons of non-tradable carbon credits (NTCC) generated

 

我們建立了什麼樣的制度平台？

Pet Journey 並非只是一個平台名稱，它是一個新的制度型實驗場。我們透過三大制度元件，回應全球ESG行為數據治理的挑戰：

1. SDGS PASS｜Participation-Action（PA）
   讓參與行為可被量化，轉化為公益積分與數據證據 
2. NTCC｜Data-Value（DV）
   將日常參與行為轉化為非交易型碳權，補位 Scope 3 ESG 行動紀錄 
3. PADV 方法論｜全球首創的行為數據驗證邏輯
   提供具可信度、可稽核、可揭露的永續參與證據
    

What kind of system have we built?

Pet Journey is not merely a name, it’s a system-level experiment. Through three institutional components, we address the urgent need for ESG behavior data governance globally:

1. SDGS PASS｜Participation-Action (PA)
   Quantifies participation behavior into verifiable social impact points and data evidence 
2. NTCC｜Data-Value (DV)
   Converts daily engagement into non-tradable carbon credits, supplementing ESG Scope 3 records
3. PADV Methodology｜The world’s first behavior verification framework
   Enables trustworthy, auditable, and reportable evidence of sustainable action

 

對接世界：從制度語言到國際合作

我們不只寫了一套制度，也正走在制度對接的路上。目前已啟動以下合作行動：

• 四大會計師事務所制度對接：Deloitte、PwC、EY、KPMG
  八大ESG國際驗證機構：SGS、TÜV Rheinland、DNV、BSI、LRQA、Bureau Veritas、Intertek、UL Solutions
• 正式向 UNDP Global Centre 提交制度提案 
• 整合 GRI、IFRS、COSO、ISO 14064、QS Ranking 等國際標準
   

Connecting with the world: from institutional language to international collaboration

We are not just designing a system, that we are aligning it with global standards. Current actions include:

• Institutional alignment with the Big Four: Deloitte, PwC, EY, KPMG 
• Engagement with eight major international ESG verification bodies: SGS, TÜV Rheinland, DNV, BSI, LRQA, Bureau Veritas, Intertek, UL Solutions 
• Formal proposal submitted to UNDP Global Centre 
• Standard integration with GRI, IFRS, COSO, ISO 14064, QS Ranking, and more

 

EMJ 的意義，再定義

過去，我們稱 EMJ 為 Eternal Metaverse Journey。
今日，我們給出新的詮釋：

EMJ = Ecosystem • Mechanism • Justification

• Ecosystem：打造全民可參與的永續行動生態系 
• Mechanism：建構可驗證、可揭露的行為制度機制 
• Justification：讓每一筆行動都成為值得信任的制度證據
   

我們不再只是記錄旅程，而是建立一套讓未來能夠信任的制度語言。

Redefining EMJ

Originally, EMJ stood for “Eternal Metaverse Journey.”
Today, we offer a new definition:

EMJ = Ecosystem • Mechanism • Justification

• Ecosystem: Building a participatory ecosystem for sustainable action 
• Mechanism: Constructing verifiable and auditable behavior systems 
• Justification: Turning every action into credible institutional proof
   

We no longer merely document a journey, that we are constructing a trustworthy system for the future.

 

給每一位參與者的話

這不是我的故事，是我們的制度起點。
EMJ.LIFE 是每一位選擇相信行動價值者的共同資產。

我們正站在一條由行動走向制度、由記憶走向治理的交界上，
在這裡，我們誠摯邀請您，一起完成下一段定義未來的路程。

To every participant,

This is not my story, it is our shared beginning.
EMJ.LIFE belongs to every individual who chooses to believe in the value of action.

We now stand at the intersection where action becomes system, where memory becomes governance.
And here, we warmly invite you to walk the next part of this path with us to co-define the future.

EMJ.LIFE 眾要公告 https://emj.life/emj-life-news?blogcategory=%E9%87%8D%E8%A6%81%E5%85%AC%E5%91%8A